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B2B ACCOUNT PLAN (LITE)

Ditch the marketing guessing game and hit your ideal customers with better precision.

B2B Account Plan (Lite) leverages a scientific approach to identify and prioritize your prospect accounts; aligning your sales and marketing efforts for more ROI impact.

Your B2B SaaS Growth with Scientific Account Selection:

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Tired of throwing marketing spaghetti at the wall and hoping something sticks? It's time for a more scientific approach to account selection.

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B2B Account Plan is a  scientifically designed methodology for shortlisting accounts to target on the basis of relevant account information. We go beyond basic firmographics – we delve into the core characteristics that drive account propensity, ensuring your marketing efforts are more effective.

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Below is a snapshot of our methodology to evaluate the suitability of B2B accounts for your marketing and sales:

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As you can see, even with our offering, we cover all the standard areas a sales and marketing team should evaluate potential clients on - in order to establish chances of business focus & technological alignment, potential needs due to recent growth, departmental size, presence of adequate funding, research topic intent and even the location proximity with prospect account locations.

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1. Business Model Alignment:

Its often important to understand the DNA of a company’s operations. More importantly, does it have the kind of business model which makes your offering tick for such a prospect client. For example, we can look for a company’s business model hinging on the presence of specific functions such as: Commerce, Customer Service, Digital marketing, Sales Account management, Manufacturing operations and more.

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2. Technology Landscape Assessment:

Current Technology Stack: We analyze their existing technology infrastructure, to identify presence of products which are compatible with your offering or those of your partner companies for example.

Competitive Landscape: We can also identify products currently in use for which your product or offering could be an upgrade or outright displacement.

 

3. Size and Growth:

We assess the department size, growth trajectory, presence of specialized sub functions inhouse apart from overall growth prospects of the prospect account.

 

4. Adequate / Recent Funding:

We look into their funding history and recent investment rounds. In some cases, this could be an indicator of ability to spend, or propensity to spend on technology.

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5. Research Intent:

We analyze online content consumption patterns and engagement with industry topics. This provides valuable insights into which prospect accounts could be consuming content and thereby have interest in the subject area pertaining to your offering.  

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6. Location proximity:

We identify which prospect accounts are in travel-wise proximity to account locations such as its headquarters and target department's key office. Face to face meetings have an added impact and hence its value.

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Key Benefits:

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This offering delivers more than just a list of accounts. It provides:

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  • A prioritized list of higher-potential accounts, scored based on their alignment with your ideal customer profile and other key parameters.

  • Data-driven insights to inform your sales and marketing strategies, ensuring maximum efficiency and effectiveness.

  • Enables more targeted campaigns across online ads, email, and LinkedIn, maximizing your reach and impact.

 

Stop relying on guesswork even if based on past experience... embrace the power of data-driven account selection now.

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