Focus functions

List of Functions of company for identification of focus areas:

Marketing:

Digital marketing

Brand management

Marketing analytics

Events marketing

Social media marketing

Marketing communications

Customer experience

Lead generation

Marketing Operations

eCommerce

Sales:

Account management, Customer success

New Business development,

Revenue operations, Sales operations

Inside Sales

Based on channel: Channel and Partnerships

Consulting based

International sales

Customer service:

Customer experience

Call center/customer service

Technology:

AI, Machine learning, Emerging technologies

Cloud and Virtualization

Mobility

Infrastructure, Database, Storage, Networking

Ecommerce

ERP

Information Security

Engineering, Applications development and Project management

Design, UI/UX

IT Strategy, Architecture, Digital Transformation

BI, Analytics, Data science

Commerce model:

For Offline stores:

Retail/ Store systems

Logistics

Store operations

Supply chain

For Online stores:

Ecommerce technology

Corporate functions:

Mergers and Acquisitions

Procurement

Organization Development

Intellectual Property

Quality management