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THE DATA-BACKED GO-TO-MARKET ADVISORY
FOR B2B SAAS & IT SERVICES COMPANIES
MIDMARKET & ENTERPRISE ACCOUNTS
(for both SaaS & IT Services companies)
"A strategic framework for accelerated growth - Pinpoint the right Midmarket & Enterprise sales accounts, navigate complex decision-making structures, use org level insights to create greenfield opportunities as well as expand existing accounts."
Account Shortlisting & Prioritization:
Smart GTM collects data from multiple sources for relevant subject areas. These subject areas, each of which comprises one or more distinct variables are shown below. The values from these subject areas can be used for the purpose of Account scoring and thereby shortlisting and prioritization.
A. Collecting Account data across subject areas:
B. Using Evaluation criteria to assess Accounts:
Use of Account insights across systems and channels:
Account information can be utilized to build lists for campaigns, for tiering, segmentation and diverse purposes. Account insights thus gained can be appended to Account and corresponding Contact records across a barrage of both sales and marketing systems and channels.
