Smart GTM

It consists of all elements neccessary to achieve clear understanding of Business strategy for all key stakeholders:

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• Keynote

• Problem Statement

• The Solution

• Opportunity Assessment

• Competitor Landscape

• Core Team

• Strategy - Marketing

• Strategy - Sales

• Roadmaps and Milestones

• Resource Plan

• Financials

• Investment Plan

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The SAAS Company's founders are experts in their domain, and possess a unique understanding of industry paradigms, the lacunae and the opportunities. They understand what kind of product the market would accept. They also have a good understanding of how much time, what kind of, and how many resources it would take to come out with a tangible and credible product.

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However! There is one area founders seriously lack - Relevant Market information & Competitor information.

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Beyond Product Development, the founders need to grapple with a plethora of decisions with respect to:

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Market segments:

• Which are the top market segments (in terms of size) ?

• Which market segments are trending in terms of product category adoption ?

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Partnerships:​

• Which product companies could be best aligned with your own company's market plan ?

 

Media coverage:

• How to get featured in articles by leading journalists ?

 

Competitior Intelligence - Market info:

• Which segments of the market are each of your competitors strong at ?

• Which partnerships of the competitors could be truly successful ?

• What sentiments do users have about competitor products

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Competitor Intelligence: Company info:​

How are your competitor companies organized in terms of:

• Location and offshoring model

• Work experience and Function mix

• Hierarchy

• Growth and churn

 

Investor research:

• Which are the top investors and even recent investors in your product category

• What have been the typical funding trends and recent funding trends in your category​.

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