Purpose Built. Connected. Complete.
THE DATA-BACKED GO-TO-MARKET ADVISORY
FOR SAAS & IT SERVICES COMPANIES
PARTNER INTEL
PARTNER SHORTLIST
(for SaaS companies)
Unlock synergy, optimize value:
A data-driven approach to identify the best partners for your company.
Partner Alignment
Go beyond identifying the most prominent companies as potential partners
Identify partner companies with the most synergistic potential
Take cues from competitors with very similar market offerings
Take cues from competition and the kind of partnerships they have
Some product category pairs have better synergies rates of joint install compared to others
Figure which products may have the highest degree of correlation in terms of joint install
Evaluation of companies as potential partners:
The best companies to partner with may not be the most successful in terms of market success.
Some other factors also hold incredible importance.
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To evaluate your potential partners, we consider three broad areas:
1. Synergies in focus markets and market strengths
2. Partners of competitors as reference
3. Degree of correlation between product categories
The factors of evaluation we consider in each of the areas are:
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1. Synergies in focus markets and market strengths
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Focus market segments
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Latest partnerships signed by the partner
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Investment in Partnership roles
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Partnerships and Sales people in your own target regions
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Events exhibited at / sponsored
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Spend on premium B2B ad networks in which countries
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Patents in relevant subject area
2. Partners of competitors as reference
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Who are competitors’ partners and main product categories
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Latest partners signed on by competitors
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3. Degree of correlation between product categories
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% of joint installs for both partner products
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4. Creating segment specific lists from existing accounts of partner SaaS companies
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