SMART GTM

We can assist your Product Strategy team in making vital decisions by providing significant inputs for the following areas in Product strategy:

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1. Product differentiation and Sales battlecards:

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Brand & Voice of customer:

• Brand strength, User sentiment & NPS score​​

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SWOT:

• Strengths and weaknesses, Level of product longevity and churn, Relative strengths / weaknesses among products

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2. Product roadmap:

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Identify latest product demand trends:

• Identify changes in expectations in product offering between say, a year ago and today.

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Feature themes with higher demand:

• Identify features that are being asked for more by users of your product category, Assess level of proactive research for relevant product feature themes

 

Research IP:

• Identify relevant patents filed in the recent past by competition

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3. GTM model:

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We try to determine the sales model and sales methodology likely used by each of the market players studied:

• Sales model: PLG, 1 touch, 2 touch, Field Sales, Enterprise Sales

• Sales methodology: Challenger, Consultative, Solution based, Transactional​

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4. Digital marketing:

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​We try and determine the level of effectiveness of digital marketing of each market player by means of relevant stats such as Website traffic, Backlink scores, App downloads, Followers in LinkedIn, Presence of CX function, Spend level on web technologies.

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5. M&As and strategic investments:

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We identify the recent M&A and strategic investment activities of market players. We also try to gather the key rationale for these strategic deals.​

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6. Funding and Financials:

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We gather the latest information on funding rounds for privately owned market players. We gather the most relevant financial metrics for market players which are public companies. 

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7. Org Intelligence:

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Our Org Intelligence offering empowers you with insights into the people strategies of your key competitors. We leverage a powerful combination of market and account intelligence to provide data on the following for your peer companies or competitors: Work experience levels, Workforce composition and corporate focus, Offshoring strategy, Employee growth trends.

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8. Analyst program:

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• We identify which companies figure in Analyst reviews

• Weaker ones in terms of SWOT and Churn >> Candidates for account displacements; inclusion in Analyst program

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9. Media outreach:

 

• Identify the journalists authoring relevant articles online

• Get contact details to enable reachout

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