"Move not unless you see an advantage. Use your troops not unless there is something to be gained. Fight not unless the position is critical."
- Sun Tzu, strategist and author of 'The Art of War'.
Key factors in Sales Account Planning
What companies belong to our target segments
What relevant business model and persona does that company pertain to
ICP target segments
Company Persona/Business model
Does the company's technology landscape match our preferences
Do they have a sizable or growing target department
Size & Growth of
Do the company's financials look ok?
Is it well funded/recently funded?
What companies hold strategic brand relevance
Digital marketing persona
Which companies are showing an interest spike in your offering area
Which companies have filed patents in relevant areas
Potential Lift in Conversion and Revenue
Use Sales Account Intel to optimize Sales across channels
Using a scientific, data based approach to Account Planning, you can minimize wastage of sales effort, time and budget.
Pertinent data indicators on accounts can help create rich, contextual campaigns across any channel.
This can lead to higher number of qualified leads & opportunities, better conversion rates with a high revenue with an overall customer acquisition cost (CAC).