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"Move not unless you see an advantage. Use your troops not unless there is something to be gained. Fight not unless the position is critical."

- Sun Tzu, strategist and author of 'The Art of War'.

Key factors  in Sales Account Planning

What companies belong to our target segments

What relevant business model and persona does that company pertain to


ICP target segments

Company Persona/Business model

Does the company's technology landscape match our preferences

Tech landscape

Do they have a sizable or growing target department

Size & Growth of

target department

Do the company's financials look ok?

Is it well funded/recently funded?


+ Funding

Additonal factors 

What companies hold strategic brand relevance

Digital marketing persona

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Brand Equity

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Digital Marketing

Which companies are showing an interest spike in your offering area

Intent signals

Which companies have filed patents in relevant areas


Research IP

Potential Lift in Conversion and Revenue 

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Use Sales Account Intel to optimize Sales across channels

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Using a scientific, data based approach to Account Planning, you can minimize wastage of sales effort, time and budget.

Pertinent data indicators on accounts can help create rich, contextual campaigns across any channel.

This can lead to higher number of qualified leads & opportunities, better conversion rates with a high revenue with an overall customer acquisition cost (CAC).

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