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SOLUTIONS BRIEF
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Market Intel
Select the Market Segments

Define your target market segments:

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  • Identify the countries and regions with highest adoption

  • Identify the countries and regions currently trending

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Select the Industries

Define your target Industries:

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  • Identify the industries with highest adoption

  • Identify the industries currently trending

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​Competitive Intel

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  • Brand strength

  • User sentiment

  • NPS score

  • Strengths and weaknesses

  • Relative strengths / weaknesses among products

  • Patents in relevant subject area

  • User Interest level for specific product themes

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We get from Market Intelligence:

- Market segments - Geographies & Industries (and even company size segments) that hold the greatest promise

We get from Competitive Intelligence:

- Market segments each competitor is strong at

- Strengths and weaknesses of each competitor

From Market Intel + Competitive Intel, we derive:
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  • Market segments to target, and those to avoid
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  • In which market segments there is potential to displace competition
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  • Strengths and weaknesses to factor in while preparing Sales battlecards
     
  • Feature sets with high mentions - potential inputs for product roadmap
Mid-market Sales Intel

Key factors that matter in Sales Account Planning

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ICP target segments

Company Persona/Business model

Tech landscape

Size & Growth of Target department

Financials

+ Funding

Additonal factors that hold relevance

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Brand Equity

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Digital Marketing persona

Intent signals

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Research IP

Large & Enterprise Account Intel

Additional info to help you navigate enterprise matrices and distributed buyers and influencers

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  • Geographic Intel

  • Hierarchical Intel

  • Org Relationships Intel

  • Financials for public companies

  • Signs of company in growth phase

  • Intent data – stage in funnel

  • ESG

  • Competitor local presence

  • Partner local presence

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Here are the Smart GTM consulting solutions we have put together to solve GTM problems and optimize decision making for your Sales and Marketing organization. 

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Each consulting solution is designed to optimize key information and decision needs in respective areas. When used together in a unified way, they will have added impact.

Use Market Intel + Competitive Intel to fine tune:
- Market segments to target
- Competitive segments - which ones to displace, which ones to avoid

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Feed these outcomes as the basis of the Account Planning exercise

Mine, then slice & dice accounts across multiple meaningful criteria to get the right set of accounts. Obtain even more specific inputs for enterprise accounts

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