SMART GTM

Market segment analysis of competitors:

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For each of your named competitors, we find for each of them - their strong market segments of adoption. For each competitor, we find the countries or regions, industries and company size segments where they have a large concentration of clients.

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We now take a unified view of two distinct sets of market data:

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1. Market segments we identified as being attractive

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2. Market segments where each of your named competitors is strong

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Next up, we would need to understand which of the competitors is strong from a user satisfaction perspective. This would give us a judgment on which competitors are:

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1. Too strong - should ideally avoid competing with them proactively

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2. Moderately strong - we could avoid trying to replace them as incumbents. However, we could effectively compete with them in a competitive situation

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3. Not adequately strong - we could effectively compete with them in competitive situations, as well as try to dislodge them where they are incumbent vendors

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Combining the above, we shall get:

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1. List of attractive segments

2. List of segments where competitor penetration is high and are hard to compete with

3. List of segments where competitor penetration is high and are relatively easier to displace