MARKET & COMPETITIVE INTEL
COMPETITIVE PLAN
"When you’re playing a great game of chess, there are two things to keep in mind: the board and your opponent. As I study my opponent’s moves, I can see he has a weak pawn on his right side."
- Bobby Fischer, former World Chess champion
Market segment analysis of competitors:
For each of your named competitors, we find for each of them - their strong market segments of adoption. For each competitor, we find the countries or regions, industries and company size segments where they have a large concentration of clients.
We now take a unified view of two distinct sets of market data:
1. Market segments we identified as being attractive
2. Market segments where each of your named competitors is strong
Next up, we would need to understand which of the competitors is strong from a user satisfaction perspective. This would give us a judgment on which competitors are:
1. Too strong - should ideally avoid competing with them proactively
2. Moderately strong - we could avoid trying to replace them as incumbents. However, we could effectively compete with them in a competitive situation
3. Not adequately strong - we could effectively compete with them in competitive situations, as well as try to dislodge them where they are incumbent vendors
Combining the above, we shall get:
1. List of attractive segments
2. List of segments where competitor penetration is high and are hard to compete with
3. List of segments where competitor penetration is high and are relatively easier to displace
Regional strategy - Competitor Sales
For shortlisted countries/regions, we try to determine for competitors:
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Presence of Salespeople
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Presence of Account managers
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Presence of Partnership managers
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Presence of Consultants
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Presence of Customer Success managers
Regional strategy - Competitor Marketing
For shortlisted countries/regions, we try to determine for competitors:
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Presence of marketing managers
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Online Ads - countries of focus for Premium Online Ads
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Internationalization:
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Product internationalization
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Languages supported by the website
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Strategic Pricing & Packaging Architecture
In 2025, the shift from SaaS (Software as a Service) to SaaW (Service as Software) has fundamentally changed the GTM landscape. As automation replaces traditional seats, our Pricing & Packaging Architecture offering helps you capture the true value of your product while protecting margins in an era of rising technical COGS.
How We Optimize Your Revenue Engine:
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Metric Selection: We identify your "North Star" metric—moving you from "Start-of-Chain" inputs to high-value "End-of-Chain" outcomes that procurement and CXOs prioritize.
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Strategic Fencing: In enterprise markets where pricing is opaque, we implement multi-ticket tiers to segment users and maximize willingness-to-pay.
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The Expansion Axis: We align your packaging with your customer’s "Jobs-to-be-Done," moving them seamlessly from initial demand to deep, prescriptive integration.
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De-Risking the Sale: We deploy proven tactics like Usage Bundling to eliminate budget anxiety and Service Bundling to accelerate time-to-value.
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Competitive Intelligence: We benchmark your structure against the market—analyzing granularity and modality (Credits vs. Licenses) to ensure you remain a value leader.
Offering highlights: MARKET & COMPETITIVE PLAN
Download a 1-page sheet on Market & Competitive Plan offering here:
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