Purpose Built. Connected. Complete.
THE DATA-BACKED GO-TO-MARKET ADVISORY
FOR SAAS & IT SERVICES COMPANIES
MIDMARKET ACCOUNTS
(for both SaaS & IT Services companies)
MIDMARKET ACCOUNTS
"Move not unless you see an advantage. Use your troops not unless there is something to be gained. Fight not unless the position is critical."
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- Sun Tzu, strategist and author of 'The Art of War'.
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Account Shortlisting & Prioritization:
Smart GTM has designed an 8-factor mechanism to achieve this:
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Influence factor
Hiring & Layoffs
Subject Areas:
Smart GTM collects data from multiple sources for relevant subject areas. These subject areas, each of which comprises one or more distinct variables are shown below. The values from these subject areas can be fed into the 8-factor mechanism shown above to score and shortlist prospect accounts.
What companies belong to our target segments
What type of business model has the company adopted
ICP target segments
What companies hold strategic brand relevance
Business model
Digital marketing persona
Brand Equity
Digital Marketing
Does the company's technology landscape match our preferences
Tech landscape
Which companies are showing an interest spike in your offering area
Do they have a sizable or growing target department
Size & Growth of
target department
Influence on leadership and leadership changes
Do the company's financials look ok?
Is it well funded/recently funded?
Financials
+ Funding
Which companies are hiring relevant leaders or had recent layoffs
Intent signals
For best results, use this offering in conjunction with Market 360, Compete 360 & Partner Shortlist:
Optimize Sales outreach across channels:
Our inputs can be imported into and activated across marketing tools, platforms and channels quite easily.
Using a scientific, data based approach to Account Planning, you can minimize wastage of sales effort, time and budget.
Pertinent data indicators on accounts can help create rich, contextual campaigns across any channel.
This can lead to higher number of qualified leads & opportunities, better conversion rates with a high revenue with lower customer acquisition cost (CAC).