SMART GTM

Smart GTM helps B2B Technology software companies navigate the complex world of partner selection. We provide data-driven insights and market intelligence to identify the best partners for your business, enabling you to achieve strategic goals, expand your reach, and accelerate growth.

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Our Approach:

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We take a three-pronged approach to partner selection:

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1. Evaluating Market Synergies

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• Customer Segmentation: We analyze the customer base of potential partners to identify strong matches in target market segments to boost collaboration.

• ​Market Synergies: Assessing synergy levels of potential partners w.r.t. buyer teams, sales model and level of joint adoption observed.

• Physical Presence: We assess the partner's presence in your target regions, including sales, marketing, and support resources.  

• Regional Strategy: We evaluate their online marketing efforts, internationalization plans, and overall regional focus.  ​​​

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2. Inferring Partner Strategy of Competitors

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• Competitive Intelligence: We analyze potential partners' relationships with competitors and identify potential conflicts or opportunities.

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3. Benchmarking:

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• We benchmark potential partner companies' key digital marketing metrics, funding status, and organizational intelligence against industry standards and competitors.  

• Financial Health: We assess the financial stability of potential partners especially for public companies, using key financial ratios and metrics.  

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Our Value Proposition

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• Data-Driven Decisions: We provide objective data and insights to support your partner selection process.

• Reduced Risk: We help you identify and mitigate potential risks associated with partnering.

• Increased Revenue: We help you select partners that can drive revenue growth and market share expansion.

• Enhanced Competitive Advantage: We help you find partners that complement your strengths and fill your gaps.