Partner Alignment

Unlock synergy, optimize value:

A data-driven approach to identify the best partners for your company.

Go beyond identifying the most prominent companies as potential partners

Identify partner companies with the most synergistic potential

Take cues from competitors with very similar market offerings

Take cues from competition and the kind of partnerships they have

Some product category pairs have better synergies rates of joint install compared to others

Figure which products may have the highest degree of correlation in terms of joint install

Evaluation of companies as potential partners:

The best companies to partner with may not be the most successful in terms of market success.

Some other factors also hold incredible importance.

To evaluate your potential partners, we consider three broad areas:

1. Synergies in focus markets and market strengths

2. Partners of competitors as reference

3. Degree of correlation between product categories

The factors of evaluation we consider in each of the areas are:

1. Synergies in focus markets and market strengths

2. Partners of competitors as reference

3. Degree of correlation between product categories

SMART GTM