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PARTNER INTEL
PARTNER SELECTION

Unlock synergy, optimize value: 

A data-driven approach to identify the best partners for your company.

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Partner Selection

Go beyond identifying the most prominent companies as potential partners

Identify partner companies with the most synergistic potential

Take cues from competitors with very similar market offerings

Take cues from competition and the kind of partnerships they have

Some product category pairs have better synergies rates of joint install compared to others

Figure which products may have the highest degree of correlation in terms of joint install

Evaluation of companies as potential partners:

 

The best companies to partner with may not be the most successful in terms of market success.

Some other factors also hold incredible importance.

To evaluate your potential partners, we consider three broad areas:

 

1. Synergies in focus markets and market strengths

2. Partners of competitors as reference

3. Degree of correlation between product categories 

 

The factors of evaluation we consider in each of the areas are:

1. Synergies in focus markets and market strengths

  • Focus market segments

  • Latest partnerships signed by the partner

  • Investment in Partnership roles

  • Partnerships and Sales people in your own target regions

  • Events exhibited at / sponsored

  • Spend on premium B2B ad networks in which countries

  • Patents in relevant subject area

 

2. Partners of competitors as reference

  • Who are competitors’ partners and main product categories

  • Latest partners signed on by competitors

3. Degree of correlation between product categories 

  • % of joint installs for both partner products

Our mission is to help technology companies earn more.
Using the same resources and within the same timeframe.

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